Search Engine Optimization

Search engine optimization (SEO) is term to describe the process of organically increasing page rank and visibility of a website. SEO is a powerful tool that can significantly drive online users to a website.

SEO is a full-time commitment. It is a tool that continues to evolve. KGBTexas has a team dedicated to seeking the best strategies and new ways to tackle different search engine algorithms. We know SEO requires careful monitoring, which is why we have our 16-point on and off-page analysis. On-page includes all strategies used on your website that help increase website visibility. Whereas, off-page SEO refers to the tactics that take place off the website that help search engines identify your site as relevant and important to the content you wish to convey online.

As part of our process with each SEO client, we review the current site based on these 16-points. This allows us to be efficient and prioritize the enhancements that need to be addressed right away.

Web Analytics 2.0

For years it has been clear that Web analytics holds the promise to truly revolutionize how business is done online. And why not? You can track every click of every person on your site. Unfortunately, the revolution did not quite develop the way most analysts anticipated. Analysts and marketers have taken a limited view of data on the Web and have restricted it to what is called clickstream data. KGBTexas has adapted to the Web Analytics 2.0 strategy of embracing the evolution of the Web and understands how this dramatically expands the types of data available to help achieve strategic business objectives.

In the new world order of Web Analytics 2.0, you must move beyond the mode of a “single source of truth” to a true multiplicity strategy to identify actionable insights faster. KGBTexas will teach you how to do deep introspective analysis to understand your needs better, how to get the truth out of analytics tools and how to test offers online and measure their results using multiple analytical tools. Ultimately, KGBTexas will create data pathways that can be translated into usable information about your website activity and your competitors’ online strategies. All of this will then be presented back to you through online reporting tools that, with analysis, provide a clear pathway to success for your interactive endeavors.

Where most analytics provide you with the “what” (clickstream data), andprovides the “how much” (multiple outcomes analysis), “the why” (experimentation and testing), the “what else” (competitive testing), resulting in sound recommendations for carrying out strategy that yield results that can be quantified.

KGBTexas will show you how to change the way you think and use Web analytics. There must first be a strategic shift — a change to the mental model you apply. The second is a tactical shift — one that will challenge your current thinking about tools and how to use them.