The KGBTexas approach to websites
Every form of consumer you can think of is online. Digital marketing is now THE fundamental element of creating an effective and sustainable strategy for creating and earning a true digital brand. Some marketing and advertising professionals believe creating a Web presence, or website, is not enough in pursuit of the all important online “buzz.” At KGBTexas we subscribe to this thinking– to create a true digital brand you need much, much more than a website. But, most certainly, you need to be online and that means you do need a website. So, we have done extensive research on just that, helping our clients develop a clear vision of what they want to achieve, and we create interactive solutions that deliver real business results using our client’s websites.
That is why we created the KGBTexas Interactive Pathway, a proprietary five-step website development tool, because in a digital world the better you know your target market as individuals, not as a mass, the better you are able to identify and exploit your markets that offer the most potential. Our interactive pathway includes these five phases: concept and analysis, content, design, production and implementation.
With the development of your website, we implement search engine optimization (SEO) tools so you maximize the exposure of your brand both on and off your webpage as well as an analysis of the scope of work for this website project. We will also build a content management system (CMS) to the backend of your site. This will allow you to save money and be efficient once the site is launched. CMS enables you to make all edits to your site at your convenience on a user-friendly interface.
We also will install Google Analytics and carefully track the progress of your site. From analytics reports we will be able to recommend adjustments to better showcase certain items and further promote what is already gaining success. We will communicate who your users are, how long they spend on your site, where they navigate from, where they search within the site and more. We will show you how to read these reports so we can work as a team to be proactive and yield positive results.
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